Author: rssmasher

Much of the growth of new pay TV providers like YouTube TV, DirecTV Now, Sling TV, Sony PlayStation Vue and Hulu with Live TV comes from their respective low monthly cost — anywhere from $20 to $50 a
month. This looks good compared to the $110-a-month price tag for traditional pay TV services for cable, satellite and telco companies.

Long proclaimed as a harbinger of a new era of hyper-personalized, targeted and effective marketing, digital continues to struggle to realize its potential. In exchange for offering up data, consumers deserve relevant and personalized content both in site experiences and ads viewed across the web. However, digital media is increasingly riddled with irrelevant and abrasive…

You’ve probably seen their commercials during the Peyongchang Winter Games, but can you name brands behind the pricey Olympics ads? Following this post-Super Bowl attempt, the Adweek video team headed to New York’s Columbus Circle earlier this week for another test of viewers’ brand recall. We asked 10 groups of people to name the brands…

We experts would be well served by bringing qualities of the beginner’s mind to the table. It’s important to practice curiosity and wonder.

This is the perfect storm moment to clean out the bad actors and rebuild long-term trust in digital advertising.

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Data is helpful in the fight against fraud, but it’s not enough, said Martzel de Domingo, who leads user acquisition at French gaming giant Ubisoft, whose titles include “Assassin’s Creed” and “South Park: Phone Destroyer.” Fraudsters know how to hide behind the numbers. “Some people might not look to see what’s happening after an install,”… Continue reading »

The post Ubisoft On Why Devs Need More Than Data To Ferret Out Fraud appeared first on AdExchanger.

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Smith, chief revenue officer at Arrivalist. Today, brands mainly use mobile location data to measure media effectiveness by aligning analysis with a specific campaign flight. They’ll look at start… Continue reading »

The post Reexamining The Lookback Window For Mobile Location Data appeared first on AdExchanger.

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“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Michael Weaver, senior vice president of business growth and development at Al Jazeera Media Network. Today we are living through the public costs of having a free press purpose-built to satisfy the short-term financial… Continue reading »

The post News Publishers: Resist The Perverse Financial Incentives of Content Monetization appeared first on AdExchanger.

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A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II) AdExchanger: Enter Malware (Part I) AdExchanger: Enter Malware (Part II) AdExchanger: Enter Malware (Part III) AdExchanger: Enter Malware (The Conclusion) AdExchanger: Angels And Startups AdExchanger: Rumble In Arbitrage Plaza… Continue reading »

The post Comic: “Do you even lift test, bro?” appeared first on AdExchanger.