Author: rssmasher

Between Generation X, millennials and Gen Y, marketers are getting pulled in every direction. Take the millennial segment of 18- to 34-year-olds. At 18, you’re likely starting college; at 23, you’re probably hunting for your first job; at 27, you’re embarking on a career path; and at 32, you’re starting to put roots down, buying…

Netflix has turned into the biggest competitor of not only streaming services, but broadcast and cable outlets, many of which have formulated plans to fight back against the streaming giant this year. And while Netflix is contributing to the decline in this season’s linear ratings, it is also simultaneously boosting the ratings of some of…

21st Century Fox has adopted a “business as usual” approach to its TV dealings until Disney’s $52.4 billion deal to acquire the company passes the regulatory process. But Ryan Murphy, its TV studio’s most prolific producer, didn’t get the memo. Last night, Netflix revealed that it had poached Murphy–Adweek’s reigning TV Creator of the Year–with…

The sky was blue, the clouds were gone, the sun was out and there they were, seven influencers with five- and six-digit follower counts doing what they do best: capturing awe inspiring content on their phones and cameras for a cruise line campaign. The seven influencers moved deliberately, snapping photos from all angles and at…

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There’s no love for annoying ads on Chrome this Valentine’s Day. Google released a new version of its browser on Wednesday with a built-in ad blocker. Here’s how it works. Chrome will now block all ads on sites that don’t adhere to the ad quality standards set by the Coalition for Better Ads, an industry… Continue reading »

The post Day One: Chrome Switches On Its Ad Blocker appeared first on AdExchanger.

Chrome will automatically block ads on sites that fail the Better Ads Standards after failing to comply for 30 days following notification of the violations.

What happens to a community when local newspapers shutter? Small print publications not only inform the public, they protect it.

Our technology has advanced rapidly, but our understanding of what it is and what it does could use some work.

Chinese search giant Baidu is clawing its way back from a challenging year on the strength of advertising and its move to pare down its noncore businesses.

According to an article recently published by MarketWatch, Bitcoin has had a wild ride, and millennials have decided to go along for it.