Author: rssmasher

In the battle of the social media networks, Instagram’s latest salvo against the competition may be a powerful new marketing tool for brands. The new “regram” feature Instagram is testing allows users to repost content for the first time by adding public feed posts from other users to their Instagram Stories, and it could make…

In Qualcomm’s quest to avoid being swallowed by Broadcom, its best bet to remain independent may be completing its own giant acquisition. But it is running out of time.

The company, which now has more than 17 million subscribers in the U.S., lost approximately $920 million last year, according to SEC filings from its owners, and received $1 billion in investments
from its corporate parents. Both of those numbers were up significantly from 2016, when the company received $733 million, and lost $531 million.

Kim Jong-un’s little sis (or whoever she is) has come to PyeongChang, heading up an apparent entourage of North Koreans, including athletes, a cheerleading squad and presumably, various officials and
chaperones.

Influencers, they’re just like us–or at least that’s the message they’re trying to convey to the average person who lacks thousands or even hundreds of followers. But influencer marketing remains elusive to brands who still haven’t definitively determined whether working with influencers actually yields tangible results. That’s the problem influencer marketing company Obvious.ly tries to…

It takes a lot for a customer to be willing to interact with a company. People brush by thousands of brands–from restaurants to online tools–on a daily basis and think nothing of it. When a customer actually does take the time to reach out to a brand and offer feedback, it’s kind of a big…

The Trump Administration wants to leave public broadcasting’s fate to the media marketplace. But do the same rules apply to corporate media-TV deals?

A powerful new animated PSA seeks to fight insidious forms of abuse in teen relationships using a classic song, “Walkin’ on Sunshine” by Katrina and the Waves. The irrepressibly upbeat song serves as a perfect foil for a 2:43 minute video that follows the course of a head-over-heels romance that quickly deteriorates into a nightmare….

JW Player, one of the most distributed digital video players in the world, on Monday announced a deal with programmatic ad platform SpotX to launch “Video Player Bidding,” a new header bidding
solution for buying video ad impressions.

Among the issues facing Facebook, losing millennials should be low on the list.