Author: rssmasher

Michelle Wilson and George Barrios, respectively the WWE’s chief revenue and chief marketing officer and chief strategy and financial officer, have been promoted to co-presidents at the company. They will report to chairman and CEO Vince McMahon. “The successful transformation of our business model has put us in a position to capitalize on all that…

There was a time when Tumblr was included in the upper echelon of social networks, mentioned alongside giants like Facebook, Twitter and Instagram. Yahoo saw enough potential in Tumblr to spend $1.1 billion to acquire the blogging platform in May 2013, and then-Yahoo CEO Marissa Mayer took to Tumblr to rally the troops: “We promise…

“I don’t know what agency or consultancy to go to anymore.” A client of ours bemoaned this to me not too long ago. As a director of a major international brand, his comment revealed the confusion he and many business leaders are increasingly feeling these days. In 2017, we saw plenty of alarming headlines about…

Walmart says its acquisition of a virtual reality platform and content studio is meant to explore the possibilities of VR in retail, but the retail giant has been relatively quiet about its plans otherwise, saying only that it wants to “develop new product exploration through immersive retail environments.” In an email, a rep said that…

Here’s a brilliant little stunt from Publicis New York timed to Fashion Week New York–a storefront on Canal Street called Deisel that appears to be a blatant knock-off store, but which is actually an official Diesel store in disguise. Canal Street, of course, is home to a notoriously sprawling marketplace of knock-off goods. Counterfeit Diesel…

Have you ever wanted to stop seeing Story posts from a specific contact in the Facebook Messenger application? Our guide will show you how to mute their Story, so that their content will no longer appear at the top of the app. We’ll also show you how to unmute a user’s Story later on if…

With the opening ceremonies for the 2018 Winter Olympics happening Friday in PyeongChang, South Korea, NBC — which has the exclusive U.S. rights to the games — is embarking on what may be its most
ambitious digital coverage effort yet.

Facebook continued its focus on groups with two announcements at its Facebook Communities Summit Europe in London Friday. The social network introduced the Facebook Community Leadership Program and said it will “commit tens of millions of dollars” to the initiative, aimed at investing in “people building communities.” Head of groups and community Jennifer Dulski and…

Marketers often talk about the promise of location-based mobile advertising as the ability to target large groups of people with specific messages based on where they are. The problem with this scenario is that location-based tech companies focus on scale for both collecting data and buying programmatic ad inventory that’s often filled with fraud. That’s…

There were fewer new business opportunities for creative agencies in 2017, as clients continued a move toward in-house work and project assignments. New business revenue dropped 10 percent last year compared with 2016 and year-over-year revenue decreased 16.9 percent, according to a new report from international consultancy R3, which tracked 7,400 new business wins across…