Author: rssmasher

Account-based marketing is gaining popularity with business-to-business companies seeking to streamline their customer-acquisition processes by assertively and surgically pursuing high-value accounts. Rather than the usual practice of “casting a wide net” to gain a small percentage of attracted leads, ABM flips the funnel, calling for laser focus on landing specific accounts that you identify as…

Marketers are moving away from thinking about channels and more about the consumers’ journey and location. While being agnostic about the medium is helpful in planning, the marriage of data and OOH
can be a powerful force – a less intrusive, more targeted way of reaching customers.

Two essential pieces of intelligence about the media economy were unveiled during WPP’s quarterly presentation to investors Thursday. The first one provides some insight about why the ad industry’s
expansion has been lagging the growth of the overall economy, and the second one explains how digital ad spending is accelerating an expansion of the global e-commerce marketplace. With the exception
of 2016, when advertising matched economic growth, the ad industry’s expansion has been lagging the global economy by about one percentage point, according to data presented by GroupM Futures
Director Adam Smith.

Toyota said it would spend nearly $3 billion to build software for autonomous cars, the latest sign that Japan’s biggest car maker is pushing to get the cars into the hands of consumers.

South by Southwest Interactive is known for being the place brands go when they have a great piece of experiential marketing to show off–whether that’s Hulu’s Handmaids Tale being creepy and sending hoards of women dressed in red cloaks around the city of Austin, or HBO building an immersive activation at this year’s festival to…

Marc Fernandez wants to “build strong IP” and eventually connect with distribution partners. The ‘Collider’ will remain within the ‘Complex’ advertising and multichannel network.

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Publishers are rethinking their Facebook strategies in the wake of LittleThings’ sudden shutdown on Tuesday. While LittleThings is the first pub to fall victim to Facebook’s news feed algorithm change, it is likely not the last. Many pubs play Whac-A-Mole with the news feed, optimizing article and video content to fit the whims of a fickle Facebook algorithm.… Continue reading »

The post Publishers Adapt To The New Realities Of The Facebook News Feed appeared first on AdExchanger.

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“AdExchanger Politics” is a recurring feature that tracks developments in politics and digital advertising.  Today’s column is written by Jordan Lieberman, politics and public affairs lead at Audience Partners. Happy election season, everyone. I’ve got good news and bad news. The bad news is that many of those who enter the political advertising space right… Continue reading »

The post Political Targeting In A Post-Cookie World appeared first on AdExchanger.

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“The Sell Sider” is a column written for the sell side of the digital media community.  Today’s column is written by Chris Kane, founder at Jounce Media. Marketers who measure website traffic, online sales, app installs or even offline sales all take a fundamentally similar approach to attribution. For each conversion event, they capture a… Continue reading »

The post Attribution Blind Spots Are Eating Your Performance appeared first on AdExchanger.