Author: rssmasher

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Penske Media, the publisher of WWD, Variety and IndieWire and majority owner of Wenner Media, is doubling down on video across its portfolio. Its formats range from snackable, short-form clips and pre-roll to text-based video and more cinematic, long-form series. Although Penske’s video mix is diversified, monetizing that inventory to its fullest potential can be… Continue reading »

The post Penske Media Pilots ‘Player Bidding’ With SpotX And JW In A Bid To Boost Video Revenue appeared first on AdExchanger.

A select few get to drive in the Daytona 500, but all NASCAR fans can be part of the field for the Hashtag 500. NASCAR said the inaugural running of the Hashtag 500 took place during the 2016 Daytona 500, breaking numerous social media records at the time for the auto racing organization, including total…

As the U.S. learned in the 2016 election, journalism can double as propaganda. It can be used to promote a regime’s interests at home and abroad, silently and powerfully with the help of social media.
Such is the suspected case with Redfish.

The average conversion rate for retail affiliate programs rose to 9.07% in Q4 2017, up from 8.45% in Q4 2016, according to a study released Monday.

It’s been more than a week since “The New York Times” ran its long, strange trip of a story “Making a Crypto-Utopia in Puerto Rico.” I’ve been waiting for somebody – anybody, even that blowhard fraud
Alex Jones – to take a magnifying glass to the hints hidden slyly between the lines. Nobody has. So here we go. Buckle up.

ABC’s new show “The Bachelor Winter Games” is proof that NBC’s competitors have no idea what to do with themselves when faced with two weeks of the Olympics.

Oracle plans to quadruple the number of its giant data-center complexes over the next two years, a move that could boost capital spending.

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“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Scott Ferber, founder and CEO at Videology. There is nothing new about advertisers’ desire to measure performance. What is new is the desire to tie digital performance metrics to television. It’s something that we… Continue reading »

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Triscari, co-founder and managing partner at Labmatik. Taking programmatic in-house can make sense for any big-budget marketer that wants to innovate and take control of its programmatic future. However, while… Continue reading »

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