Author: rssmasher

Finding the perfect influencer for your brand or company is a notoriously tricky business. You want someone who connects with your audience, but also who is a safe bet and free of any potential scandals that could impact your brand. That’s exactly why HollyFy, a native advertising platform, was created. The company is designed to…

With an estimated net worth of $140 million, actor Bill Murray is a long way from his adolescence sweating it out as a caddie at the Indian Hill Club in Winnetka, Ill. But as fans know from his movies (notably Caddyshack, written by Murray’s brother Brian) and his books (Cinderella Story: My Life in Golf),…

On the eve of the Winter Games in PyeongChang, South Korea, five members of the “Miracle on Ice” 1980 gold-medal-winning U.S. men’s Olympic hockey team reunite for an Ancestry.com ad, reminding us that, in America, “Greatness Comes From Everywhere,” because our ethnic heritage is so diverse. Dave Christian, Mike Eruzione, John Harrington, Rob McClanahan and…

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Publicis Groupe’s massive transformation is starting to pay off – but the business still has a way to go before its new model is complete. The holding company reported earnings on Thursday with organic growth of 2.2%, reaching $3.2 billion for the quarter. Organic growth for all of 2017 was 0.8%, hitting roughly $12 billion.… Continue reading »

The post Publicis Groupe Trended Upward Through 2017, But Still Faces Headwinds appeared first on AdExchanger.

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A budding sense of optimism around Twitter was substantiated Thursday when the social platform announced its first-ever quarter of profitability and a return to revenue growth. Twitter saw 2% year-over-year revenue growth with a total of $732 million in the final quarter of 2017, after a string of revenue declines last year. Twitter averaged 330… Continue reading »

The post Comeback Time? Twitter Turns A Profit And Sees Advertiser Gains appeared first on AdExchanger.

It’s nearly Valentine’s Day, so it’s time for advertisers to bust out the big emotional guns. You know, wring a few tears, touch some hearts, melt our icy exteriors and make us genuinely feel something. Car rental company Sixt has chosen to tell a story of unrequited love and the idea that a passionate affair…

While NBC opted against airing six-second ads in the Super Bowl, the network will be rolling them out for the first time during the Winter Olympics, beginning Saturday night. And NBC Sports has partnered with Toyota, which will be the exclusive brand airing six-second spots during NBC’s Olympics coverage. Beginning on Saturday, NBC will air…

Many of the 2018 Super Bowl ads were mysterious to viewers. Some didn’t show or even announce the name of the brand until the very end. Were they perhaps too mysterious for the average person? The Adweek TV and Video teams braved the frigid Times Square conditions on Monday to show passersby the first few…

Kevin Hart’s career has taken him from stand-up comedy to hit movies (most recently Jumanji: Welcome to the Jungle) to modeling Tommy John Underwear. But there was one place the comedian had never been until now: a frigid ice bath. That changed with his aptly named Cold as Balls sports interview series for his comedy…

Many things in life don’t come easy, and that’s especially true for Olympic athletes. They train and train, and then train some more, all for a chance to compete against people who have trained just as hard, if not harder, in the hopes of winning a coveted medal. It doesn’t always goes as planned, and…