Author: rssmasher

The brand will continue its sponsorship of the Super Bowl alternative, the Puppy Bowl on Animal Planet, for the eighth consecutive year.

A new report from Zenith forecasts that the country will be the fastest-growing ad market among a group of 30 rising media markets tracked by the agency.

National TV declines worsened to a 7% drop in the last month of the year from November’s 2% slip. For the fourth quarter, national TV fell 4%. Digital saw a 10% increase for 2017 as a whole versus the
year before.

Jo Ann Ross’ comments came in the context of her touting CBS’ digital efforts, notably the CBS All Access subscription service (which has an ad-free version and an ad-supported model), as well as the
CBSN free streaming news service.

The firm has not had a formal media agency review in nearly two decades. The review follows last year’s appointment of Casey Hurbis as the finance company’s new CMO.

The awards target brands that show strong digital strength, smart digital strategies and exceptional growth across platforms. 2016 was a year when many news sites saw an uptick in traffic because of
the election – a trend some brands sustained.

In a letter made public Monday, billionaires Carl Icahn and Darwin Deason wrote, ‘Every day that the ’old guard’ remains in power—feebly overseeing the company’s steady decline—is a waste of time.’

Back in the early days of digital advertising, portals and ad networks stepped in where websites struggled. They were able to aggregate sites and audiences to achieve much more scale, leading to better forecasting, larger audiences, pricing efficiencies and bigger buys. Some websites stayed independent, but most became part of something larger. Enter demand-side platforms…

Dish Network has launched a creative review, a source with direct knowledge of the matter confirmed to Adweek. The source added that the review is being handled by New York search consultancy Avidan Strategies, is still in its early stages and includes “a long list” of unspecified agencies. It is unclear if incumbent Camp +…

For the past three years, Avocados From Mexico has delighted Super Bowl viewers with wacky TV spots. The brand has also always given consideration to its digital Super Bowl-related presence, and this year will be no different. Avocados From Mexico has already announced it will return to the Big Game for a fourth consecutive appearance,…