Aaron Boyd is joining Nextgov, Government Executive Media Group (GEMG)’s federal technology brand, as senior editor for technology and events.
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Atlantic Media Expands 'Nextgov', 'National Journal' Teams
Aaron Boyd is joining Nextgov, Government Executive Media Group (GEMG)’s federal technology brand, as senior editor for technology and events.
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What Seasoned Advertisers Can Learn From Podcast Advertising
During radio’s golden age, its influence was so powerful that advertisers quickly grasped the opportunity to speak directly to a captivated audience. In 2018, podcasts will be following suit, quickly
asserting themselves as the most intimate platform du jour. So what lessons can seasoned advertisers learn from the burgeoning field of podcast advertising?
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Showpad gives companies a new way to help their sellers sell
Traditional sales presentations and tools are not cutting it anymore.
Today’s customer is just too informed, according to Pieterjan Bouten, co-founder and CEO of sales enablement platform Showpad. Bouten told me that the platform he founded with CPO Louis Jonckheere six years ago helps sales teams up their game, giving them a competitive edge in closing deals.
The result is more conversions and less money spent on wasted effort, Bouten said. The company says Showpad Experiences not on
[Read More …]
Showpad gives companies a new way to help their sellers sell
Traditional sales presentations and tools are not cutting it anymore.
Today’s customer is just too informed, according to Pieterjan Bouten, co-founder and CEO of sales enablement platform Showpad. Bouten told me that the platform he founded with CPO Louis Jonckheere six years ago helps sales teams up their game, giving them a competitive edge in closing deals.
The result is more conversions and less money spent on wasted effort, Bouten said. The company says Showpad Experiences not on
[Read More …]
Oath's CRO Talks Mobile Advertising In 2018
Encompassing augmented reality, utility, native and social advertising, the company’s advertising plan is mobile-focused as it enters its second year in the ring.
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Oath's CRO Talks Mobile Advertising In 2018
Encompassing augmented reality, utility, native and social advertising, the company’s advertising plan is mobile-focused as it enters its second year in the ring.
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Bold Prediction For TV In 2018: Guns, Guns And More Guns
Bet on this, and it will be the easiest money you ever made: TV in 2018 will bristle with guns. Or more to the point, TV in the new year will continue in its role as a kind of national showcase for
violence in all its forms.
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Bold Prediction For TV In 2018: Guns, Guns And More Guns
Bet on this, and it will be the easiest money you ever made: TV in 2018 will bristle with guns. Or more to the point, TV in the new year will continue in its role as a kind of national showcase for
violence in all its forms.
[Read More …]
Jack in the Box Brainstormed With a Cannabis Company to Create the Ultimate ‘Munchie Meals’
As more states continue to legalize marijuana and more cannabis companies emerge in the marketplace, it makes sense that established brands might want to explore the world of weed. Netflix dipped its toes in the pot world by patterning with a weed dispensary to create 12 strains of weed based on some of the streaming…
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