Author: rssmasher

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.
From MarTech Today:

Getting to know your B2B tech buyer
Dec 22, 2017 by Josh Aberant
Columnist Josh Aberant explains why marketing shorthand and personas are only a first step in building lasting B2B relationships.
The MarTech Minute: A Vatican partnership, a name change and new hires
Dec 22, 2017 by Robin Kurzer
The martech week in review: Ne
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For B2B marketing, 2017 was a big year, with changes happening so fast that I barely had time to binge-watch “Stranger Things.”

For those of you still reeling from all the activity this year, I thought I’d take a few minutes to recap some of the biggest headlines in B2B marketing and shine a light on how these trends will continue to develop in 2018.
ABM went mainstream
Account-Based Marketing (ABM) has been a hot topic for quite some time now, but 2017 was really the year we saw it move
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Cision, publisher of databases for public relations and marketing communication professionals, has acquired Prime Research, a company that measures and analyzes the impact of PR and so-called “earned
media” across social, digital, print and broadcast. Terms of the deal were not disclosed, but Chicago-based Cision has more than 3,000 employees in at countries and Germany-based Prime Research has
more than 700 employees with offices in the U.S., the U.K., Brazil, China and Switzerland.

[Read More …]

Cision, publisher of databases for public relations and marketing communication professionals, has acquired Prime Research, a company that measures and analyzes the impact of PR and so-called “earned
media” across social, digital, print and broadcast. Terms of the deal were not disclosed, but Chicago-based Cision has more than 3,000 employees in at countries and Germany-based Prime Research has
more than 700 employees with offices in the U.S., the U.K., Brazil, China and Switzerland.

[Read More …]

South Korea will allow one of its largest companies to build a new organic light-emitting diode production facility in China, the first time a Korean firm will transfer the sophisticated technology abroad.
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South Korea will allow one of its largest companies to build a new organic light-emitting diode production facility in China, the first time a Korean firm will transfer the sophisticated technology abroad.
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Oath has launched an internal “innovation council” focusing on ad experiences that support the estimated 70% of people visiting or using its platform on mobile devices. The company pulled together
employees from sales, operations and engineering to define the next trends in mobile advertising.

[Read More …]

Oath has launched an internal “innovation council” focusing on ad experiences that support the estimated 70% of people visiting or using its platform on mobile devices. The company pulled together
employees from sales, operations and engineering to define the next trends in mobile advertising.

[Read More …]

Through 15 weeks of the regular season to date, NFL programming has pulled in $3.7 billion for its TV networks: CBS, NBC, Fox, ESPN and the NFL Network, per iSpot.tv.

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Through 15 weeks of the regular season to date, NFL programming has pulled in $3.7 billion for its TV networks: CBS, NBC, Fox, ESPN and the NFL Network, per iSpot.tv.

[Read More …]